From Our Clients

"Each time I speak with the press I am constantly reiterating our key messages and as I read the press clippings with quotes from others who took your training, I know that they have also learned to 'stay on message.'"

Communications Director, National Immigration Forum

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"Ms. Jahnke has worked with our organization to coach technical experts on how to distill complicated information into what really matters to broad audiences. I have watched her catalyze transformations in people during individual coaching and in small group settings."

Climate Scientist, Union of Concerned Scientists

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“Your strategic thinking and common-sense problem solving has helped shape our corporate communications message."

Director of Media Relations, NASDAQ

Message Development

NewsStorytelling: With a Point of View

Every public speaking forum from a media interview to a board room presentation is an opportunity to create real impact. A well-planned and executed message strategy can change minds, motivate action, and inspire people. Learn how to engage the listeners by framing your points thematically and expressing them creatively.

The 5 C’s of Message Development

The 5 C’s are fundamental principles – clarity, connection, compelling, concise, and continual. These principles ensure your message is geared to a specific audience with a well-defined purpose. Learn how to use the principles to articulate your issue, position, or idea. We are the experts at helping translate complex, technical information so you can reach decision makers and the general public.

At Positive Communications we do our homework before the training so we hit the ground running. We walk you through the message development process step-by-step with real-world case studies and video clip examples of success and disaster. Every training session includes a written message development exercise for your entire team. We then test the message with challenging Q&A drills. Learn how to:

  • Frame an issue
  • Think strategically
  • Connect with target audiences
  • Translate complexity
  • Create sound bites with impact

Our message development training has helped: climate scientists explain the impact of climate change; immigration experts articulate how America is a nation of immigrants; and National Geographic's dog whisperer Cesar Milan teach dog owners how to control their pets. We can help you, too.

See our case studies

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