From Our Clients
"Each time I speak with the press I am constantly reiterating our key messages… and as I read the press clippings with quotes from others who took your training, I know that they have also learned to 'stay on message.'"
— Communications Director, National Immigration Forum
Books Worth Reading
"Built to Last" by James Collins & Jerry Porras
"Words that Work" by Frank Luntz
Message Development
Is Your Message Clear & Concise?
Every public speaking forum — from a media interview to a board room presentation — is an opportunity to create real impact. A message strategy can change minds, motivate action, and inspire people. We will help you develop a message that engages the listener by framing your points thematically within an understandable and relevant context.
A well-constructed message is defining.
At Positive Communications we do our homework before the training so we hit the ground running. We’ll explain the five key principles of message development and then tackle your issue, policy position, or idea. We’re the experts at helping translate complex, technical information so you can reach decision makers and the general public.
We will walk you through the message development process step-by-step with real-world case studies and video clip examples of success and disaster. Every training session includes a written message development exercise for your team. We then test the message with challenging Q&A drills. Learn how to:
- Frame an issue
- Think strategically
- Connect with target audiences
- Translate complexity
- Create sound bites with impact
Our message development training has helped: climate scientists explain the impact of climate change; immigration experts articulate how America is a nation of immigrants; and National Geographic’s dog whisperer Cesar Milan teach dog owners how to control their pets. We can help you, too.