Merck & Co., Inc.

Merck

The Challenge—Educate about bone health and the disease osteoporosis.

Positive Communications Solution—Millions of American women are at risk of developing osteoporosis a disease that causes bones to become fragile and even break. Christine Jahnke has prepared top medical experts to deliver the latest info on "The Today Show" with "behind-the-scenes" tips on live, in-studio interviews.  Jahnke, a former tv reporter also worked with the practitioners to teach them the art of craft jargon-free messages.

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